Dealer Identification Program
Dealer identification Design
Dealer identification Design is developed to increase brand recall, brand and corporate image. Today high brand recall and corporate image is also linked with strong street and store presence in terms of logos, colour schemes, standardized signboards, end-rack boards for the spare parts department, color scheme of the vans and motorcycles and other accessories and support material.
Distribution Identification Program assists the members of the company’s distribution network to be easily identified by its customers and other stakeholders. This includes not only printed material but also in some cases, even the layout and design of the facilities of the members of the distribution network.
Elements of Distribution Identification Program
| (a) |
Logo for the distributors if it is different from the company or brand logo. |
| (b) |
Colors that dealers can use |
| (c) |
Font |
| (d) |
Font sizes |
| (e) |
Space: Space here refers to the space to be allowed between different dealer network design elements. |
| (f) |
Signages are very important for street and store presence of the dealer network. These signages should provide space for the name of the dealer, spare parts stockist and service centre. |
| (g) |
Standard stationary items for the members of the distribution network such as letterheads, visiting cards, envelopes, invoices and receipts. |
| (h) |
Product advertisements that dealers can use for local advertising. |
| (i) |
Designs for the motorcycles and vans (including service vans) or other vehicles used by a dealership for business purposes. |
| (j) |
Standard designs and layout of showroom, store, warehouse and workshop facilities. |
| (k) |
Standard designs of uniforms for sales, operations and workshop staff. |
| (l) |
Standard Hoarding designs |
| (m) |
Standard Display signs |
| (n) |
End-rack boards for the spare parts department. |
| (o) |
Internal marketing material for in-store advertising (eg. Posters) |
| (p) |
Display racks |
Dealer Identification Program Design Samples
A few Dealer Identification Program design samples are given below.
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