Creative Design Philosophy

Every design created at Merx Equity's Creative Design Studio adhere's to the following creative design philosophy developed by Avinash Narula based on his extensive practical experience as a marketing, advertising and communication professional:

Every design should be simple. Number of design elements used in a design should be limited.

Keep the message direct

The message in the headline and copy should be direct. Message conveyed in a direct manner is easy to understand.

Create white space

Create as much white space as possible in a design. Appropriate white space assists in focusing the reader on the key elements of the design and message.

Tell a convincing story

Every design and creative concept along with the copy should tell a convincing story. The story should be logical, sequential and focused.

Maintain consistency

Consistency should be maintained in the design and message unless a conscious decision is made to bring about a change

Enhance positioning

Every creative design should support and enhance the established positioning of the product, service, brand and company unless a conscious decision is made to bring about a change.