Creative Design Philosophy
Every design created at Merx Equity's Creative Design Studio adhere's to the following creative design philosophy developed by Avinash Narula based on his extensive practical experience as a marketing, advertising and communication professional:
Keep it simple
Every design should be simple. Number of design elements used in a design should be limited.
Keep the message direct
The message in the headline and copy should be direct. Message conveyed in a direct manner is easy to understand.
Create white space
Create as much white space as possible in a design. Appropriate white space assists in focusing the reader on the key elements of the design and message.
Tell a convincing story
Every design and creative concept along with the copy should tell a convincing story. The story should be logical, sequential and focused.
Consistency should be maintained in the design and message unless a conscious decision is made to bring about a change.
Every creative design should support and enhance the established positioning of the product, service, brand and company unless a conscious decision is made to bring about a change.