| Every design created at Merx Equity's Creative Design Studio adhere's to the following design philosophy developed by Avinash Narula based on his extensive practical experience as a marketing, advertising and communication professional: Keep it simple Every design should be simple. Number of design elements used in a design should be limited. Keep the message direct The message in the headline and copy should be direct. Message conveyed in a direct manner is easy to understand. Create white space Create as much white space as possible in a design. Appropriate white space assists in focusing the reader on the key elements of the design and message. Tell a convincing story Every design and creative concept along with the copy should tell a convincing story. The story should be logical, sequential and focused. Maintain consistency Consistency should be maintained in the design and message unless a conscious decision is made to bring about a change> Enhance positioning Every creative design should support and enhance the established positioning of the product, service, brand and company unless a conscious decision is made to bring about a change.
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